Luxury Hotel Marketing

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 In the luxury hotels arena, where guests are known to pay a premium for exquisite service and location, a new standard has emerged. Safety and sanitary measures in hospitality establishments now serve as a determining factor in making bookings. 

As if the competition wasn’t already tight enough, the pandemic has driven luxury hotels to take additional steps to ensure customer safety. Hotels now need to make that extra sales pitch to convince luxury travelers that they provide better and much more secure facilities than others.

So, what are the newest trends in luxury hotels due to the pandemic? 

1. Timely customer communication

 Establish a clear communication channel between you and your guests. Having a dedicated place for feedback and interaction gives guests a sense of importance, and the feeling that they are indeed VIPs. This is also where guests are informed and assured of their security and of the existing safety protocols being implemented. 

2. Taking advantage of innovation in technology

 Part of the public’s security and safety is reducing—if not eliminating—physical contact with anyone. As much as possible, take advantage of online transactions. Having your hotel app is optional and can be a bit costly to develop initially, but it is highly recommended. This feature provides a virtual reception area where users can virtually check-in, view rooms, request housekeeping, order room service, and send payment. There are scannable door keys in some hotel resorts that can be accessed through the guest’s mobile phone. Not only is it convenient, but it also keeps guests safe—hitting two birds with one stone. 

3. Setting up physical markers and barriers

 This practice quickly became popular in restaurants, supermarkets, and even offices as the pandemic progressed. Markings on the floor, thoughtful signages, and acrylic barriers act as subtle reminders to keep one’s distance from another. 

4. Reinforcing your online presence

 As the pandemic proceeded, many people were forced to work remotely, and the increase in time people spent online has significantly increased. This is a perfect opportunity to strengthen your online presence, especially on social media. With more people on their mobile devices, your audience is just waiting to be targeted by your next ad. 

The challenges that the luxury hotel industry is facing are across the board and all-encompassing. However, with the right perspective, strategies and tactics, they can be seen as opportunities for growth and advancement.